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Joe C. Lopez

Managing Partner & Founder

Joe C. Lopez founded Anchora Advisory following a 25-year international business career.

Global Executive | Launching Brands & Bridging Markets | Former VC.

Biography

A multilingual executive, former venture capitalist, and Oxford University graduate, Joe began his international business career working overseas for an Asian manufacturer.

While managing the company’s Chinese factory, he caught the attention of an Australian Private Equity group conducting due diligence. They were surprised to hear him speaking Mandarin and after finding out he’d helped the company double their sales, they decided they needed his expertise for a private equity turnaround. This opportunity unlocked the world of international business, and he soon found himself living abroad and traveling regularly to Australia, Asia, and the UK. Since then, he has led private equity turnarounds and driven double-digit growth for multinationals and startups.

Along the way, Joe discovered he had a natural ability to learn new languages and quickly adapt to cultural norms, which enabled him to easily develop strategic relationships spanning the globe. After repositioning established brands like Lynx, Viking Range, and Martha Stewart, his international business success opened the door to a venture capital firm in Silicon Valley, California where Joe was hired as a principal focused on emerging startups.

Joe was also the co-founder of Wildfire, a joint venture with U.S.-based RPG Brands. Within a few years, RPG Brands had doubled its revenue. Wildfire became a category leader and was recognized as a disruptive and innovative brand.

Joe is a sought-after speaker and advisor for the private, public, and nonprofit sectors and has been described as a master connector and networker by international clients. He maintains relationships with some of the largest manufacturers in the world, major institutional investors, Oxford University, INSEAD, World Trade Organization, the U.S. Mexico Chamber of Commerce, and many others. Trusted by venture capital firms, multinationals, private equity firms, and startups around the world, Joe is a valuable partner, board member, and advisor.

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