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Aqeelah Ghaffoor

Strategy Consultant

Business Performance Analysis | Finance & Strategy

Biography

Aqeelah brings 10+ years of experience driving corporate strategy, product innovation, and commercialization across global markets. Her expertise spans strategic planning, business transformation, and startup scaling, with a proven ability to deliver results.

Key achievements include: aligning group-wide strategies for a $2B revenue company (MAS Group), leading successful turnaround initiatives exceeding targets by 100% (MAS Group), and launching/scaling tech-integrated startups (Wearable Experiments Inc., Become, wavetec). She also optimized product portfolios for Jimmy Choo through in-depth data analysis.

Her experience extends to research and consulting, including roles at HolonIQ and Stax, where she conducted industry research, financial modeling and market sizing.

Aqeelah’s global perspective, cultivated through her upbringing across Sri Lanka, Kenya, Pakistan, and the UK, is a distinct advantage. Combined with her academic foundation in Economics and Finance from the University of Kent and SOAS University of London, she possesses a unique ability to translate complex market dynamics into actionable strategies. At Anchora Advisory, Aqeelah empowers businesses to achieve international expansion, blending strategic acumen with a strong understanding of global markets and human connection.

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